DENSO Increases Motor Sports Sponsorships for 2004
DENSO adds corporate sponsorship of Toyota and Subaru teams
Tokyo - Today Japan - based DENSO Corporation announced its motor sports sponsorship plan for the 2004 season. DENSO has been sponsoring motor sports since 1971.
This year, DENSO will co-sponsor two new teams as a corporate sponsor ? the Panasonic Toyota Racing F1 Team in Formula 1 (F1), and the Subaru World Rally team. DENSO also continues to support the Panasonic Toyota Racing team as a technical sponsor.
"DENSO is excited to sponsor these motor sports teams, and we hope to increase our name recognition and corporate image through our involvement with motor sports around the world," said Takao Inukai, executive vice president, Sales and Marketing. "It also is a good opportunity to showcase our technology to our many customers who support the motor sports community." DENSOfs sponsorships include:
Four-wheel
- F1 (Formula 1)
Technical sponsor, supplying spark plugs, and corporate sponsor of the Panasonic Toyota F1 Team.
For more information - World Rally Championship (WRC)
Corporate co-sponsor of a Subaru World Rally team
For more information - All Japan GT Championship (JGTC)
Main sponsor for the Toyota Team Sard and two new promising drivers participating in the JGTC GT500 cc class
For more information - Indy Racing League (IRL)
Continue to co-sponsor Mo Nunn Racing and driver Toranosuke Takagi
For more information
Two-wheel
DENSO supplies Iridium Power spark plugs, the worldfs first spark plug that uses a 0.4-mm iridium alloy center electrode, to various Motocross and World Two-wheel Championship riders.
- FIM Road Racing World Championship
DENSO continues to sponsor Naoki Matsudo (250 cc class) and Yoichi Ui (125 cc class. In addition, DENSO now sponsors Team LCR (owned by former GP rider Lucio Cecchinello) and rider Taro Sekiguchi (250 cc class), who swept the European Championship last year.
For more information - Motocross and Drag Racing
DENSO sponsors Team Pro Circuit Kawasaki in Motocross and driver Keishi Nakamura in drag racing.
DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Its customers include all the worldfs major carmakers. Worldwide, the company employs 90,000 people in 31 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2003 totaled US$19.4 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges. For more information, go to
www.globaldenso.com
